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Nua Stem & Dunes

Lazy Snail · 2023

Look Development Modelling Rendering

FIG. 01 — Nua Stem & Dunes, 3d, 2023

Client

Lazy Snail

Year

2023

Scope

3D Product Visualisation

3D visualisation of two ultra-premium packaging concepts for Nua, a new brand from the Al Madinah Heritage Company. The packaging was created by Lazy Snail Design, with the project focused on translating their designs (Stem and Dunes) into a series of polished, high-end 3D visuals.

FIG. 02 — Stem packaging hero shot

Stem packaging with top part taken off and floating mid air

FIG. 03 — Showcase of Stem packaging’s building blocks

The work covered the full visualisation process, from modelling and texturing to lighting and rendering. Particular attention was given to materials, surface finishes and small construction details so the final images would retain the tactile quality of the physical packaging.

Photogrammetry was also used to recreate the dates featured in the compositions. Their forms appear relatively simple at first glance, but the scans revealed a much more irregular and complex surface structure. Capturing those small variations helped make the final renders feel considerably more natural and convincing.

Showcase of Stem's different configurations

FIG. 04 — The Stem packaging in different configurations

Two objects one visual language.

Stem and Dunes share the same premium visual language, but each presented a different set of challenges in 3D. The work focused on accurately reproducing their materials, and construction, while developing lighting and camera setups that could communicate the character of each object.

The final imagery combined several tools across the production process. Cinema 4D was used for scene building and rendering with Redshift, while ZBrush handled additional sculpting and surface work. Metashape was used for the photogrammetry of the dates, allowing their irregular forms and fine surface detail to carry through into the final renders.